Phyto Purple 250ml: Radiant Blonde and Silver Hair Shampoo

Made in France, the Phyto Purple No Yellow Shampoo 250ml is basically a game-changer for anyone rocking bleached blonde, grey, or white hair. It keeps your color looking fresh, bright, and totally on point. What's cool is that it's got 90% natural ingredients, so you're treating your hair to some seriously gentle care.

Here's the deal – those purple pigments work magic against those annoying yellow, brassy, and copper tones that always seem to pop up. You'll notice the difference right away, like after just one wash. It's packed with Edelweiss extract, which is this awesome antioxidant that protects your hair from stuff in the environment that makes it turn yellow. Plus, there's White Mallow extract in there that gives your hair this incredible shine and softness you can actually feel.

This one's taking over for the old PhytoArgent No Yellow Shampoo, but honestly, it's even better. It cleans your hair without stripping it and leaves it looking silky, shiny, and full of those cool-toned vibes everyone wants. Perfect if you've got dry hair, and hey – no sulfates, which is a huge plus. Just work a little bit into your wet hair, lather it up, rinse it out, and you're good to go. It's like having that fresh-from-the-salon look every single day.