Immerse yourself in the rich, luxurious tones of WELLA Koleston's Frosted Chocolate 307/17, designed to deliver unmatched color intensity and impeccable grey coverage. This premium formulation lasts up to 8 weeks, proving that elegance is timeless. Dive deep into the realm of vibrant color due to millions of pigment particles that ensure your hair absorbs every shade intensely. The infusion of four potent moisturizers coupled with a unique blend of exclusive treatments and argan oil not only provides a defense against dryness but enhances hair with a silky, healthy glow. Achieve professional, salon-style results with every application, and enjoy a crowning glory rich in color and softness.