Meet Eternal Matte Veil 12 – the liquid lipstick that actually lives up to the hype.Look, if you're going for that perfect matte vibe without your lips feeling like the Sahara Desert, this is your new best friend. We packed it with pomegranate extract and jojoba oil, so while you're looking fabulous, your lips are getting some serious TLC. And yeah, it really does last around 10 hours – we're talking through your morning coffee, lunch meetings, and happy hour without needing to reapply every five minutes.The texture? Super smooth and weightless – none of that sticky, heavy feeling. It just glides on and stays put. Plus, the applicator tip is shaped just right so you can get those clean edges without looking like you applied it in a moving car. Pro tip: start with hydrated lips, trace from the center out, and if you want chef's kiss precision, grab our Everlasting Colour Precision Lip Liner in the same shade.Oh, and it's made in Italy, because sometimes you just need a little European sophistication in your makeup bag.
