Iconic Matte Lipstick 104 Ruler - Timeless Elegance

Look, the Iconic Matte Lipstick in 104 Ruler isn't just another lipstick – it's seriously next-level. Made in Turkey, this full-size beauty gives you that gorgeous powdery matte look without turning your lips into the Sahara Desert. The color payoff? Absolutely insane. And here's the kicker – it's so lightweight you'll forget you're even wearing it. We're talking buttery smooth application that looks amazing on literally everyone. The 104 Ruler shade stays put all day long, so you can actually live your life instead of constantly checking your reflection and reapplying every two seconds. Bottom line: you get that rich, vibrant color and total comfort in one tube. Pretty sweet deal if you ask me.