Rimmel 709 Strapless Stay Matte Liquid Lip Colour, 5.5ml

So this Rimmel Stay Matte Liquid Lip Colour in 709 Strapless is honestly a game-changer. The color's super bold and rich, and that matte finish? Totally gorgeous without making your lips feel like the Sahara Desert. What I love is it actually stays put for like 12 hours – I'm talking through coffee, lunch, all of it. It goes on really smooth in just one swipe, gives you that full coverage look, and won't budge or smear on everything you touch. Plus it's waterproof, which is clutch. Made in the UK, and honestly perfect for everyday wear when you want your lips to look amazing without having to constantly reapply. It's become one of those staples I reach for all the time.