WELLA Soft Color 70 Natural Blonde - Luxurious Hair Color

Natural Brilliance with WELLA Soft Color
Achieving a luminous natural blonde has never been more nurturing. Radiate with multidimensional tones and vibrant colors that maintain their allure for up to 28 washes. With optimal grey coverage, WELLA Soft Color 70 ensures each strand reflects your natural brilliance.

Gentle and Nutritious Formula
Bask in the luxury of our ammonia-free blend, enriched with nature's choicest gifts - shea butter, coconut oil, and aloe vera. This potent combination promises hair that’s not only visibly healthy but also touchably soft and luminous, reducing hair breakage by 90%. The experience is as gentle on your hair as it is enlivening.

Effortless Application for a Radiant You
Imagine transforming your hair in just 20 minutes with an easy application process, surrounded by a delicate floral aroma. The fast, luxurious coloring ritual leaves your hair not only colored but also conditioned and aromatic. With the inclusion of a moisturizing serum, the hair's sheen is magnificently restored, ensuring a smooth and silky finish every time.